Movements that do their own journalism and make their own media have a much greater chance at success than those that rely on commercial or state media. From Mexico to Egypt, Greg Berger and Al Giordano have reported extensively and also studied how journalists and media makers have helped – or hurt – the movements that they cover. Through the Narco News School of Authentic Journalism, they train independent media makers in how to report stories about social movements and nonviolent civil resistance, and how to bring the message to a wider public audience through techniques developed to make videos and news reports "go viral."
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