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How BJP’s Genius marketing strategy turned it into a political superpower in India? : Case study

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VIDEO INTRODUCTION:
Bharatiya Janata Party along with the NDA has finally won the general elections of India for the 3rd time in a row and unless there is a twist in the tale, Mr modi is all set to begin his 3rd term as the prime minister of India
Now while this generation only knows BJP as this dominating force in Indian politics, it is absolutely fascinating to know that, 40 years ago, while congress had 404 seats at the parliament, this was BJP which only had 2 seats in the parliament!!! While congress had lots of money, power and connections in the world, the BJP was a small group of believers with no money, no power and no connection!!! But these believers somehow had the guts to challenge the monopoly of congress!!!
And between 1984 to 2024, BJP did something so extraordinary that today it has emerged as the most powerful force in Indian politics!!!!
The question is,
How did these small group of beleivers turn BJP from a small political start up to such a dominating power in Indian politics??
How did they break the monopoly of congress inspite of having no money, power or connections???
What were the failures they faced while building their political start up?
And most importantly as students of business what are the lessons that we need learn from the incredible rise of bjp?

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84 Comments

    • Please also make a video on things Congress did. ISRO IIT IIM AIIMS DRDO JNV KV RAILWAYS Social and economics welfares what not.

      Please make.people aware that about the real development on education medical economics fronts which established strong foundation for country like India, fruits of which we are seeing now

    • Hey…. Pls correct your mistake….. Congress party didn’t bring independence…. It’s because of people like subhash chandra bose & many other leaders…..!

    • the last part of the video:
      what people get after becoming 2nd largest economy ?
      only the global currency $ people get money into their accounts if they are jobless (sometimes its same and sometimes its not same for everyone as there might be conditions on if you were taxpayer before or if your small business on street was doing good before or not)

    • Don’t fall prey to this people who asking you to do your work for Congress until Congress accept secularism rationally. The only aspirations of human mind is to speak freely but one religion now becoming so powerful all over the world that he takes law in his own hands for giving peace to people who speaks against their medieval religious practices.we like your video because they are rational and free from any prejudice.❤❤❤

  1. BJP should trust it’s cadres. In Maharashtra, it welcomed all culprits inside and cleaned it’s opponent’s home. This has enraged the grassroot level workers.

  2. Damn, some hardcore Congress supporters wanted BJP to win 350 seats and NDA 400 seats. This would have made them complacent. And all the anti-incumbency would have built up for 2029 for Congress to win. Now both Amit Shah and Modi will be on their toes and will change the track they are running on. After 2015 Bihar elections defeat they did the same. They came back to win Assam, UP, Uttarkhand, which set the stage for 2019 win. Both of them thrive under difficult situations. This result has given them exactly that. They know if BJP has to win again in 2029 then this tenure cannot be like before. They thrive under hostility. Honestly, I don’t know what Congress and their partners are celebrating. They have woken up a sleeping lion which actually slept peacefully after thumping 2019 win. Now they will be on their toes.

    • 532 HOUSES GIVEN UNDER THE PM AWAS YOJANA, BJP GOT 0 VOTE FROM A VILLAGE IN UP’S RAMPUR with 100% Muslim voters….

      Hamesha Dharm ke liye vote karna sirf Muslims ka haq hai??… hum kare toh Andhbhakt??? 😂

    • I am from Tamilnadu just now saw youtuber video he blamed BJP loss due to Hindu Muslim, but opposition can say Muslim Muslim Christian Christian Sikh Sikh but whenever BJP calls for Hindu unity it is termed as Facism, DMK manifesto has release of Islamic prisoners convicted of terror, Karnataka and Telangana has OBC reservation based on religion but those are not religion for them.
      Hindus are the enemies of Hindus
      This election clearly showed why India was ruled by invaders.
      BJP lost in ayodhya after building Ram temple they got branded as facist for building and supporting the movement for decades but people of ayodhya didn’t vote for BJP.
      ​@@x2931

    • ​@@x2931In just to make rampath Ayodhya
      BJP demolished
      22,000 houses
      800 shop
      7 masjid
      30 Mandir
      4 mazar
      You thing these people whose house get demolished will vote to modi???

  3. Yogi eradicated Encephalitis (Dimagi bhukar) in UP. This disease primarily affected kids in UP. Each year many children died. As a news reader, you could just pray for those departed souls. Yogi started door to door cleanliness campaign and it helped a lot. Today, the cases have reduced to nil. As an Indian citizen, I will always be thankful.

  4. OMG!! i got goosebumps this is the video i was craving for since past few years now i know almost everything about indian politics from independence till 2024

  5. lots of love and support to Think School!!! You guys are commendable. Hats off to you and your research for bringing up the whole history of Indian politics and presenting it without a hitch 🙏

  6. You are bringing change Ganesh @thinkschool, I really admire how you articulate the points and ramain unbiased.

    You are an inspiration and voice of young guns like us.

    Thanks for this interesting case study and many podcasts that you bring on your channel.

  7. This is an inspiring journey for BJP. I am optimistic that Prime Minister Modi Ji and the NDA will do more to improve the lives of our fellow Indians. Jai Sriram. Jai Hind

    • Bro don’t worry .. ab sab thik ho jayega … Unko pata chal gaya h … Nd isiliye Shiv raj Singh Chauhan ko agriculture rural development ka minister banaya h … Nd bjp president v koi Rss wala hi hoga … … Yogi ji k liye tayari karenge … ❤

    • Brother I couldn’t agree more
      I have been a supporter of bjp since a very long time, this time too I voted for them
      But I gotta say that some of their decisions in the party really angers me
      Whole bjp is just modi and Amit shah, thats not how a party is supposed to function
      They openly withdraw their support from RSS (bjpis nothing without rss)
      Their ground level karyakarta were way too ignorant
      They let every corrupt politician in the party

      This elections they were not confident rather super overconfident and arrogant

      Hope they realise their mistakes and correct them if they want to survive the storm

    • i ​@@kumudmahanta3325 Bhai I HOPE ki vo apni galti samjh jaaye Varna agle elections vo pakka harenge 😢
      Aur vaise ek aur cheez apko kaise pata hi bjp ka president koi rss wala hoga?
      Kyunki kal hi maine rss ke chief ka interview dekha jisme vo bjp ko criticise kar rahe the

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